Defining The New Social Media Landscape
If you joined Facebook in the mid-2000s or Instagram in the early 2010s, your goal was probably to see what your friends were up to. But let’s say you joined later, during the rise of the influencer. Your reasoning might have been to keep up with news or the latest trends, with a side of keeping tabs on people you went to high school with. If you picked up TikTok during the pandemic, you might have been looking for a lockdown diversion—a goal that TikTok recognizes as it brands itself as an “entertainment platform” rather than a social media platform....