And no, it’s not a race—the ride begins at Mission Bicycle Company HQ, traverses city streets down to Embarcadero, and finally ends at Black Hammer Brewing in the SOMA for a post-ride afterparty. Grab your ticket for the afterparty here. Working up a healthy sweat is a little more satisfying than a cold flight of beers… Might we add. Have no idea who Mission Bicycle is? Well it’s time you were informed.

Mission Bicycle Company was formed in 2008 with a simple premise: to build the most beautiful, practical and customizable bikes on the market. Each bike is designed by its rider and then built by hand in San Francisco, CA. Either in person or online, the team will walk you through every step of designing a bicycle that fits your needs and your personality. Pretty sick.

// Join the fun June 9th, 12:00 pm at Mission Bicycle HQ, 766 Valencia Street, Mission; sfdesignweek.org.

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