Apple’s iPad shipments in Europe, the Middle East, and Africa (EMEA) have held steady in a declining tablet market, seeing the company substantially grow its market share at a time when most companies are experiencing large falls in their sales.
Year-on-year shipments of iPads in the second quarter of the year grew very slightly at a time when the tablet market as a whole slumped by 11.7%…
IDC reports that Apple’s share of the EMEA tablet market grew from 21.9% in Q2 2018 to 25.1% in the same quarter this year.
The firm says a long-overdue refresh of the iPad mini was a factor, while most competitors suffered.
Although the iPad mini wasn’t updated with Face ID, it remains popular with consumers who value portability over screen size – and sells well in the enterprise market. It is widely used by business customers for everything from taking orders in restaurants to carrying out warehouse inventories.
Samsung saw its tablet shipments fall by 13.4%, similar to Lenovo’s drop of 13.2%, while Huawei fell 19.6% year-on-year.
iPad sales are likely to be further boosted by the 7th-gen iPad, boosting the entry-level tablet’s screen size from 9.7 inches to 10.2 inches. The lower-end device also gained Smart Keyboard support for the first time.
IDC reported back in July that Mac shipments were up 10% in Q2, but said earlier this week that iPhone shipments are likely to fall 2.2% as customers wait for 5G models.
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